The project for the Genoese branch is part of a comprehensive project of visual communication of Credito Fondiario workspaces. The branding project defines a set of rules capable of creating a work environment in which employees can recognize the company values and draw inspiration from the abstract and geomeric art of the twentieth century and the work of artists such as Josef Albers. The concepts of color, geometry and overlap are intended as generators of a decorative apparatus that, inspired by the vocabulary of classical, Roman and Renaissance architecture, interpreted in a contemporary perspective, is declined on floors, walls and ceilings through the use of clear and recognizable geometric shapes and the color ‘palette‘ derived from the corporate branding.
