The design for the new Datalogic showroom in the outskirts of Milan is structured on a spatial clarity which is achieved by few defining elements. The visit begins in the entrance space and it unfolds on the exhibition space which is characterized by a linear series of display tables which remind the rhythm of the barcode, so meaningful to Datalogic. The use of neutral lights, colors and materials is a conscious design choice, a declination of whites and greys where the blue, corporate color of Datalogic, stands out.